There was more than this, but have a look right here at two trucks and a couple of truck-like vehicles… Just a few of the group below.

Chrysler Group LLC Reveals Mopar-modified Show Vehicles at 2013 SEMA Show
Mopar Flashes Creative Muscle

20 customized Chrysler Group LLC show vehicles on exhibit in 15,300 square-foot SEMA Show display
Exhibit highlights hundreds of Mopar performance parts, and Jeep® Performance Parts from the Mopar Off-Road Division
Ram Sun Chaser show vehicle features makeshift shower kit and “Flip-Up” seatback tailgate bench
Jeep Cherokee Trail Carver carries a unique concept roof-rack basket design to store off-road gear
Put a towel rack in your ride and store a wetsuit in a water-proof cargo organizer with the Fiat 500L Thalassa
“Mobile garage” theme of Ram ProMaster makes it the perfect support vehicle for weekend racers
Fiat 500L Adventurer takes new five-seater off the beaten path
And even more Mopar magic applied to the Chrysler 300

Fiat 500L Adventurer
The Fiat 500L Adventurer illustrates the versatility of the new five-seater, with modifications that transform the vehicle and equip it with a tough, rugged appearance.

The exterior is enhanced with bright white body paint, two-tone accent wheel flares and rockers painted in Satin Black. Color is added with Vibrance Bright Orange on the roof, which totes Mopar roof rails and a large roof basket. The vehicle sits on 18 x 7.5-inch custom concept wheels embellished with FIAT logo center caps.

A custom 500L graphic augments door panels, with the L painted orange to match the roof. Orange mirror caps, tinted taillights, tinted chrome exhaust tips, molded splash guards, and a chrome FIAT logo ring further enhance the exterior styling.

The interior is upgraded with black perforated suede Katzkin seats and Katzkin pearl leather seatbacks. Matching orange accents are featured inside as well, with orange-painted bezels and orange accents surrounding the speaker grills and steering-wheel badge. The two-tone instrument panel is black with a white leather insert. A Mopar seat back coat hanger, all-weather mats, a pedal kit, door-sill guards and a cargo organizer are included from the Mopar catalog. A performance boost is achieved with a Mopar cold-air intake and Mopar cat-back exhaust.

Jeep® Cherokee Trail Carver
Jeep Cherokee Trail Carver is for trail addicts seeking a vehicle with the capabilities to handle the rugged off-road while projecting a unique, customized and luxurious look on the streets.

Going to the next level of customization, the Mopar-modified Jeep Cherokee Trail Carver uses the Trailhawk 4×4 package powered by a 3.2-liter V-6 engine as a starting point. Its exterior is colored in Auburn Pearl paint, with low-gloss black and Granite Crystal with low-gloss clear touches.

Unique Jeep Cherokee Trailhawk hood and roof topographical graphics are bordered in Crush Orange, with matching orange tow hooks. Aggressive tires highlight the off-road flavor of the vehicle and rock rails protect this Jeep Cherokee from trail obstacles. The top of the modified Jeep Cherokee sports a Mopar concept roof basket design, with orange accent side panels wrapped in woven metallic fabric. A front wind deflector that includes the Mopar logo completes the design.

The inside is enhanced with Katzkin Amaretto leather seats, with colored leather on the center, ensuring a premium feel. Leather wrapping on the center console, storage door and armrest, and matching color stitching on the seats, offer even more appointments. The top and bottom of the steering wheel are leather, and painted trim provides highlights throughout the inside.

Other Mopar goodies include bright door-sill guards with the Jeep Cherokee logo, a wireless smartphone charger and WiFi. The Jeep Cargo Management Receiver System (JCMRS), a unique option that features a running bar along the left interior to which Mopar items may be mounted, is also utilized. The Mopar roadside emergency kit, Trailhawk bag and first-aid kit are mounted to the JCMRS. In the Jeep Performance Parts department, a Mopar cold-air intake and cat-back exhaust are put to work to achieve horsepower gains.

Ram ProMaster
Using the ProMaster H2 (High Roof) as a starting point, the Ram ProMaster demonstrates its potential versatility as a mobile garage and a weekend race-support vehicle.

The exterior pledges its allegiance to Team Mopar, with white body paint dressed up with unique Mopar graphics, including the Mopar Performance logo in grey and a Mopar Blue stripe. The ProMaster leads the way to the racetrack, pulling a Fiat 500 race car and trailer with the assistance of a Mopar hitch receiver and trailer-tow wiring harness. Unique wheels transport the ProMaster, matching the paint and design of the race-car wheels. Heavy-duty splash guards at the front and rear protect the ProMaster, and a Mopar Design badge adds flair.

The spacious cargo compartment of the ProMaster carries critical elements needed to assist a racer during weekend battles at the strip or the circle track. PSE toolboxes, bins, spare tires and other vital race equipment fill the cargo area, which is customized with Mopar Blue accents to drive home the Mopar “rolling garage” interior theme. To brighten up the cargo compartment and help locate equipment, cargo-area lighting is utilized, and a rear-cargo liner helps protect the bed from wear and tear. The ProMaster is also upgraded with a power inverter, WiFi and the Electronic Vehicle Tracking System (EVTS).

Up front, the seats receive the Katzkin treatment, with frost leather on the main seat area, surrounded by Katzkin charcoal leather, and the Mopar Blue logo embroidered on the head rests. Mopar Blue stripes, like those on the exterior, accent the inside door sills.

Ram Sun Chaser
When Ram isn’t hard at work, it’s back to the beach with the Ram Sun Chaser show truck.

Vibrance Orange Blast, with two-tone Brilliant Black paint, color this Ram 1500 Quad Cab. A unique concept Mopar roof rack, dubbed the “surf rack,” and two adjustable support rails housed within the tracks of the truck’s bed accommodate a long surfboard. As an added bonus, hooks on the side of the rails can also carry up to four boards. To wash off salt water or seaweed, Ram Sun Chaser’s exclusive RamBox bed-side storage features a concept water tank equipped with a hose and a portable shower head, forming a makeshift shower kit that may be clipped on to the rack for a quick rinse. A bed step enables easy access to gear.

Surfers or paddle boarders can take a seat when taking off gear or waxing their board with the concept “Flip-Up” seat-back tailgate, which converts into a bench by folding back towards the cab of the truck. New concept 17 x 8-inch beadlock wheels with color-keyed rings, concept flares with exposed fasteners and modified black tubular side-step rails fit the sand-dune-ready theme of the vehicle. Orange tow hooks, a satin badge and spray-on bedliner are also added by Mopar.

Inside, Katzkin leather seats feature stitching accented to match the Vibrance Orange Blast paint, as well as the dash, display bezels and door inserts. Sill guards and all-weather mats also accent the interior. Powered by a 5.7-liter HEMI® engine, the Ram hits the sand with a sport performance hood, a 2-inch performance lift kit and a Mopar cat-back exhaust.

Ram Dually CASE Work Truck
Working with a Ram 3500 regular cab powered by a diesel engine, the Ram Dually CASE Work Truck is finished in Case Construction Equipment “Power Tan” paint and showcases the utility of the Ram with a construction-industry theme that also calls out the Ram brand’s ties to CASE CE and the FIAT industrial group.

The truck utilizes pickup box utility rails to securely transport oversize work equipment as well as “surf rack” style hoops to carry additional construction material or equipment. A unique split pullout bedliner slides out and morphs into a workbench and may be used to reach items located in the rear of the bed. The brawn of the Ram Dually is amplified with a Power Wagon hood and Case Construction Equipment graphics on the body.

Additional Mopar accessories utilized in the build include heavy-duty rear splash guards and power running boards. The interior color mirrors the exterior with orange-accent Katzkin seat and door trim. Mopar all-weather mats protect the floor.