Three (sort of) new trim levels, one new package, plus lower pricing.
SXT Sport, Turbo, GT Sport are the new trim levels, all of which should give a temporary kick in the pants to Dart sales numbers. The Chrome Package sounds cool for those of you that like da bling.
SXT Sport is a mashup of SE and SXT, replacing both of those. Turbo is basically the Aero it replaces, while adding a mildly sported up appearance. GT Sport is the old GT, only with standard 17 inch wheels.
Out of the three, ‘Turbo’ as a nameplate should help alleviate confusion with the current lineup. Unlike other automakers of the last 30 years, previous marketing efforts seem to have overlooked the turbocharged engine. Sure, it’s just a 1.4, but what the hell, other automakers make their small displacement pressurized 4 bangers well known these days. Continue reading…